Stories are a currency we use to buy into people, products & ideas.
What's the value of your exchange?
As Content Director I collaborate with brands and businesses to develop impactful narratives that drive growth and engagement. Through story and system thinking, I provide cross-disciplinary content solutions tailored to your strategic objectives.
Services
UX & Conceptual Copywriting
I craft persuasive, results-driven messaging that seamlessly integrates across both traditional and digital channels. My expertise includes SEO optimisation, UX design, AI integration and brand positioning specific to SaaS and B2B industries.
Content Strategy
With a focus on creating cohesive brand narratives, I offer expertise in content auditing, audience research, SEO optimization, editorial planning, and cross-channel storytelling.
Learning Engineering
I specialise in creating and measuring effective micro-learning experiences tailored for the small screen. My focus is on designing user-centric, interactive content that enhances knowledge retention and skill application in real-world contexts
About Me
With degrees in film, english and a masters in innovation management, I pride myself on being able to connect the dots, no matter how far apart they may seem. From South Africa, and currently based in Berlin, I love to work cross-culturally, seeking opportunities in all corners of the world. .
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I value bravery, creativity, connection, and kindness.
Content Strategy Copywriting
Scriptwriting and story consultant
Brand development Training and development Innovation consultant Creative development
Clients &
Collaborations
Levon Rivers,
Chief Technical Officer
Tam is a creative force on any team. I've worked with her on multiple projects ranging from marketing campaigns to edtech learning and content strategies, and her work has always been exemplary. Her work on creating the learning and content strategy for our DigiBot project in particular was standout, helping us train over 500k learners across Africa. She also ensured we were awarded locally and globally for this project
Thoughts and Thinkings
